Attention Grubbing Custom Signage
Attention-grabbing custom signage can be a powerful branding tool. If it’s recognizable, fun, and memorable, a mascot is a fantastic choice. Jimmy’s Egg, for example, uses an eggman as part of its branding. And if you want a big splash, you can also use a custom neon sign. Listed below are some examples of attention-grabbing custom signage that will make your business stand out.
Big signs are great for big businesses, like a McDonalds. These signs can be seen for miles, and they command attention. On the other hand, smaller signs might make passersby stop and look. Before choosing a sign, be sure to weigh the pros and cons. Consider the amount of intrigue versus visibility before making your final decision. Whether it’s attention-getting or merely eye-catching is entirely up to you, but you’ll need to take this into consideration.
Colour plays a major role in attracting and holding a visitor’s attention. For example, Coke’s Red is easily recognisable, as is McDonald’s Yellow. And while you’re at it, you should also try to avoid using colours that are too similar or a shade too similar to attract attention. If this is the case, you can strengthen the colour contrast with drop shadows or outline.
Besides being eye-catching, attention-getting custom signage needs to be legible. It’s vital to make it visible and readable to encourage customers to take action. You should avoid placing the sign near overgrown vegetation, as this will decrease its life span. Also, the copy on the sign should be short and simple, and should include key words, such as the name of the business, type of business, contact information, website, and address. Use graphics to add interest and appeal to your signage, but don’t use them to obscure it. Using two typefaces can be confusing to readers. Make sure the slogans and descriptive phrases are relevant to the business. If you are planning to add an interior sign, consider a full service Calumet City signage company. They can handle all aspects of your signage needs, from identifying a location to installing it.